Our Oath
Long before Basshalla was a brand, it was a fire in the chest of one warrior —
a lone Viking at the forge, hammer in hand, standing in a humble garage that felt more like a hall of the gods.
He wasn’t born into greatness. He built it, strike by strike, spark by spark, determined to craft spinnerbaits
and buzzbaits better than anything forged before him.
He saw what the market had become — cheap lead, fragile paint, dull hooks, and outsourced shortcuts.
Weapons unworthy of warriors. Tools unworthy of Valhalla.
And he swore an oath: Basshalla would rise, and it would rise with honor.
Our Mission
We exist to craft the greatest battle-ready spinnerbaits and buzzbaits the fishing world has ever seen.
Not mass-produced trash. Not lures built to fail.
Weapons built with intention, precision, and the fury of a warrior who refuses to settle.
Every lure we release must strike harder, last longer, and fight stronger than the one before it.
We aim to build gear worthy of legends — gear that earns its place on your line and in the waters of Valhalla.
Our Promise
We forge with pride. Not shortcuts.
Our wire is stronger. Our hooks are sharper.
Our paint survives battles, not shelves.
Our baits are made from pure bismuth, never toxic lead — because the waters we worship deserve better.
And we promise this:
Basshalla will never outsource its soul.
Every weapon we craft is made by our hands, right here, on our soil, under our fire.
How We Began
In that garage-forge, surrounded by tools, sparks, and the scent of hot metal,
our founder shaped his first weapon — not knowing it was the start of something bigger.
He wasn’t making a lure.
He was making a declaration:
“We will do it better. We will forge it stronger.
And we will build a brand worthy of warriors.”
That oath became our foundation.
That forge became Basshalla.
And every lure we make today still carries the heat of that first spark.
The Oath Lives On
We are Basshalla.
We forge for the worthy.
And as long as warriors seek greater weapons for the water —
we will keep the forge burning.